Hello everyone ! I am Sony kumari , a BBA MBA DUAL DEGREE Student from L.P.U ( Lovely Professional University ) want to share my view on unethical advertisements . Here I want to talk about K.F.C (Kentucky Fried Chicken) as we know K.F.C have to apologize for advertisement in Australia that shows two boys staring a women's breast's after calls from a local campaign group to boycott the fast food giant over the ad it called "sexist" .
The 15 second ad , which has been running on television for the past few weeks and is also post on K.F.C Australia 's You Tube channel, shows a woman dressed in a shorts playsuit check her bottom and adjust her breasts as she looks at her reflection in in the window of a parked car. The car's window then rolls down to show two young boys staring at the women's brest , before she smiles and says, did someone say K.F.C?
"We apologize if anyone was offended by our latest commercial. Our intention was not to stereotype women and young boys in a negative light," a spokesperson for Yum Brands-owned K.F.C south Pacific unit
But they have to understand that they are global leaders in the fast food chain sector have a responsibility to live up to and a chance to actually create a difference in the world well i rest my case here
Lastly , I would want to left my thought
Here yes , we want a progressive society where women can be whatever they want, can do whatever they feel like , can say as they please but at the same time we want the same for men and that parity is what I wish for
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ReplyDeleteAds like this display the false idea that girls can't expect better from boys...showing young women are like object which show how disgusting and unexpected this ad was from one of the top market leader ... Just for more views and share to make ads like this is unethical and that's why company faced rage.
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